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How to Avoid Puppy Farmers and Irresponsible Breeders

Choosing a responsible breeder is essential to avoid supporting unethical puppy farms, which often prioritize profit over animal welfare. By following these steps, you can find a reputable breeder who cares deeply about their dogs and works to ensure the health and happiness of each puppy.

1. Research and Ask Questions

Thorough research is the first defense against puppy farmers. Reputable breeders are transparent and committed to animal welfare, while puppy farmers often aim to get a quick sale. Start by looking for breeders who are open about the puppy’s background, environment, and health records. Prepare questions about the puppy’s breed, potential health issues, vaccination status, and the breeder’s care practices. A trustworthy breeder will answer your questions fully and provide documentation of health checks, breed certifications, and any veterinary records. The responses you receive can offer insight into whether the breeder prioritizes the puppies’ well-being over profits.

2. Visit the Breeding Environment

A visit to the breeder’s location is one of the most reliable ways to assess the environment in which the puppies are raised. Ethical breeders typically maintain clean, safe, and spacious living conditions, where puppies can grow up in a healthy and nurturing environment. Puppy farms, on the other hand, often keep dogs in cramped, unsanitary conditions, lacking socialization and proper care. When you visit, take note of the conditions of the space, and ask to see the puppy’s mother and littermates. Good breeders are proud to show where and how their puppies live and to introduce you to the puppy’s mother, who should be present and healthy. Avoid any breeders who seem reluctant to provide this kind of transparency.

3. Avoid Pet Shops, Puppy Dealers, and Unverified Online Ads

Puppy farmers commonly use pet shops, online ads, and third-party dealers to sell their puppies anonymously, often with promises of “ready-to-go” puppies or “rare breeds.” Buying puppies through these channels can be risky because it removes the possibility of verifying the breeding environment and the puppy’s background. Reputable breeders generally avoid these outlets, preferring to establish a direct relationship with potential owners. Be cautious of online ads, especially if they do not provide detailed information about the puppy’s parents, health status, or breeding environment. Anonymity in these transactions is a significant red flag, as responsible breeders prioritize knowing and communicating with potential owners to ensure a good match for their puppies.

4. Look for Kennel Club Assured Breeders

The Kennel Club’s Assured Breeder Scheme helps potential pet owners identify breeders who adhere to high welfare standards. This certification requires breeders to meet specific criteria, including health testing, ethical breeding practices, and adherence to quality standards for the breed. Choosing a Kennel Club Assured Breeder provides peace of mind that the breeder is committed to responsible practices. Breeders in this scheme also tend to offer ongoing support to new owners, sharing advice on training, health, and overall care as the puppy grows. The scheme can simplify your search and connect you with breeders who uphold ethical standards.

5. Know the Red Flags and Report Concerns

Familiarizing yourself with the warning signs of puppy farming can help prevent unethical breeding practices. Common red flags include breeders who are unwilling to let you meet the puppy’s mother, who appear to have multiple litters or breeds available, or who pressure you into a quick sale. If you feel that a breeder may be operating unethically, report your concerns to local authorities, animal welfare organizations, or The Kennel Club. By reporting suspicious activity, you play a role in preventing puppy farming practices and protecting future puppies from mistreatment.


Following these steps can help you avoid puppy farmers and find a breeder who values the well-being of their animals.

We recommend reading the PAAG (Pet Advertising Advisory Group) checklist.

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